From Path Mark Media:
Toronto, ON (Canada) April 30, 2010 – After an illustrious fifteen years of amazing and entertaining broadcasts, the dynamic on-air duo of DJ Chief and Jester closed the final curtain on Canada’s beloved Worldwide Wake Up Show. Last Thursday at 8:05am, Jester and Chief were informed that last week’s broadcast would be the show’s final airing on CIUT 89.5 FM.
Boasting what was undeniably one of the most polished on-air productions in Canada, The Worldwide Wake Up Show is a two-time award-winning institution in college radio broadcasting. Worldwide beat out shows across the country in 2008 and 2009 consecutively to claim the title of College Radio Show Of The Year at Canada’s esteemed Stylus DJ Awards, and fans across the country voted to nominate the show again this year (2010). The Worldwide Wake Up Show now stands ready to potentially three-peat at the Stylus Awards this year – a feat which would place Jester, Chief and Worldwide in the history books for this particular highly-coveted Stylus Award category.
To say this is a pretty big blow to the city’s already shaky urban infrastructure is an understatement and points to the sobering reality that we cannot afford to take our local urban media for granted. It also points to the importance of all our local media outlets to stop acting like omnipotent, autonomous islands. Our strength is in our understanding that we are still in an era of building, not competing. If there was more synergy between ALL local radio shows, deejays, blogs and associated media claiming to have the city’s best interests at heart, there’d be less of a chance of something like this happening on our collective watch.
Respect to Jester & Chief for doing what they’ve done for so long (with little in the way of tangible reciprocated returns).
The bottom-line is if we continue to think intangible, self-serving gestures of ‘love’ for our local urban scene are gonna cut it then we’re all in for a pretty big surprise.
Full press release after the jump!