INTERVIEW: JellyTooFly (IAA Spotlight)

Ty Harper | Interviews,Music | Tuesday, December 10th, 2013

JellyTooFly 789

JellyTooFly was recently featured on Industry All Access and needs at least 40 comments to get a sponsor for her brand. Please take two minutes to help her reach her goal by leaving a comment/feedback at the link below showing your support.”

An excerpt:

It is undeniable that the music industry is in the midst of a renaissance that is seeing the restoration of originality and integrity to the game. Jelly Too Fly is poised to be a focal point of this movement.  Being raised between Ft. Lauderdale, Florida and Toronto, Canada has brought a unique perspective and versatility to Jelly’s music that can’t be matched. What started as an interest in poetry soon evolved to spitting covers. This, in turn, led to Jelly writing and rapping her own tracks, enabling her to craft an unmistakably fresh flavor that sets her apart from any musical peer.

Through her mix-tape projects (TIJB, TIJB 2, King, and Inn the Rough) and a praised verse on the viral 2012 Stylus Awards Cypher video, Jelly has proven to be a lyrical threat to any rapper; man or woman, East or West. With no fake and no filler, she is a raw emcee with a story as authentic as her charm. Despite her lyrical prowess, her throne is on the stage. This young spitter wears the crown in the art of performance, ripping the mic over 50 times in this last year alone at prominent Canadian events, including: 106 & York and Manifesto Festival, NxNE, and most recently, A3C. Jelly has the ability to engage any crowd with an intense energy, larger than life stage presence, and musicality that helps listeners really hear the music.

IAA INDUSTRY NEWS:  What city and state are you from?

JELLY TOO FLY:  I was born in Toronto, Canada but I grew up in Ft. Lauderdale, Florida. A lot of people will think I’m American because of the way I speak.

IAA INDUSTRY NEWS:  What is your music background?

JELLY TOO FLY:  I have always written poetry. The people around me encouraged me to speed it up and put a beat to it and that’s how I started making music. You can hear the poetry in my music and if you listen to my mix-tapes you’ll notice that I pace my music like poetry and do a lot of acapella. I don’t have any formal training, but I do have many musicians and artists in my family. I am definitely musically inclined. I grew up in the church and sang in the choir. My grandfather was also just nominated for the BET Best Gospel Award.

IAA INDUSTRY NEWS:  Why do you want to record and release your own music?

JELLY TOO FLY:  I feel like I have a voice that needs to be heard. My entrance into the game is something new. There is no one like me and I believe I can change the game from being a predominately male industry to one that sheds light on female emcees.

IAA INDUSTRY NEWS:  What are your songs about?

JELLY TOO FLY:  My songs are about life. They are about struggle, success, women, weed, love, hate…it’s about everything. Sometimes I’m writing about what I am going through or what people around me are going through. It all depends on how I’m feeling.

Previously: NEW MUSIC: JellyTooFly & Dey “Company” (Prod. Hungree Music)

NEW VIDEO: Sese “The Elbowdrop” (Vlog)

Ty Harper | Album,Audio,Music,Video | Tuesday, December 10th, 2013

Sese breaks down the science behind his “Sayzor Ramone” project with a little help from the homie Chui.

Sese – The Elbowdrop Vlog #SayzorRamone

Filmed by @Niko_nice

Tweet me @SeseSeason

The Sayzor ramone Ep is available now…

Project Videos

Sese – Light It Up

Project Vlogs

Training Day

The Elbowdrop

Previously: NEW VIDEO: Sese – Light It Up feat. Hardbody (Directed by SoTeeOh)

NEW VIDEO: Thugli “Run This” (Directed by Amos Leblanc and Ohji Inoue)

Ty Harper | Audio,Music,Video | Monday, December 9th, 2013

Directed by Amos Leblanc and Ohji Inoue.

Thugli drops some pretty provocative debut visuals for “Run This”.

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“Run This” is the new video from Canadian duo THUGLI.

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Directed by Amos Leblanc and Ohji Inoue


THUMP is the world’s newest authority on electronic everything:

Check out our full video catalog:…


NEW VIDEO: Shad feat. Lights “Remember 2 Remember” (Teaser)

Ty Harper | Music,Video | Monday, December 9th, 2013

12 second preview of the Justin Broadbent-directed visuals for Shad’s latest single off his “Flying Colours” album, available @…

Previously: NEW VIDEO: Shad feat. Lights “Remember 2 Remember” (Live on Q w/ Jian Ghomeshi)

Previously: NEW VIDEO: Shad “Verse Unheard” (Duck Down Music Viral Series)


NEW MUSIC: The Airplane Boys – De La, Moon Child

rez | Music | Monday, December 9th, 2013


Dope joint from APB. New project on the way…


VIDEO: Rich Kidd & SonReal – Hometown feat. O’Sound Live @ The Rivoli

rez | Video | Monday, December 9th, 2013

Footage from SonReal‘s headlining show at The Rivoli last week. Shouts to Ritchie and the homie O’Sound. Valino on the footage.

Valino’s Log

Son Real and Rich Kidd perform their national anthem “Hometown” off of “The Closers” album Live @ the Rivoli. It was amazing to see the energy of all the elements of that hit song in one room. Rich Kidd showing up with O’Sound and also super producer Arthur McArthur in attendance. It was a really beautiful moment watching this performance unfold and brought back alot of great memories. Having dropped just over a year ago The Closers project will forever be one of my favourite projects. Watching these two distinguished artists create this timeless piece was truly inspiring and being able to watch them as a fan brought this experience full circle. 

follow Valino on twitter here:!/MarkValino


NEW VIDEO: Haley Small – All Of Me (John Legend Cover)

rez | Video | Monday, December 9th, 2013

John Legend is so hit and miss to me but I always liked this one for sure. Nice joint covered by Haley Small via her #SmallSundaes series.

Happy #SmallSundaes guys! I thought this was such a beautiful song so I decided to do my own rendition this week. The video was shot on a fire escape in Brooklyn, New York.




NEW VIDEO: Melanie Durrant – O Holy Night (Live @ Long & McQuade)

rez | Video | Sunday, December 8th, 2013

Melanie Durrant performing ‘O Holy Night’

Piano by: Thomas Francis
Shot/Edited by: Roman Riccio
Styling: Farinoush Mostaghimi
Sponsored by: CANaudio and Long&McQuade


NEW MUSIC: Shi Wisdom – GeoRgiA (A Cappella)

rez | Music | Friday, December 6th, 2013

Shi Wisdom shows Georgia Anne Muldrow some love with this a cappella joint.


NEW MUSIC: Xolisa – A Beautiful Mind EP

rez | Music | Friday, December 6th, 2013


Come-up MC Xolisa drops her self-produced EP A Beautiful Mind.

Produced & Written by Xolisa.


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