Maaan where do I even start with this song. How about the fact that I’d heard it randomly on the radio and been trying to find it for a minute (even wrote down and googled some of the lyrics); or the fact that I thought it could’ve been Omarion, Lloyd, or some new artist stateside, but had NO idea this was August Rigo (and I’m pretty sure 99% of the people that’ve heard it on the radio are just like me). Even more irritating is the fact that this video has been on youtube since January! (smh) Just another example of how dysfunctional the local artist/blog/dj/tastemaker/audience network still is in Toronto (can’t believe this single/video wasn’t serviced). Either way I loved this song when I didn’t know who did it, and love it even more now that I know it’s local.

We’ve been following Mr. Rigo for a bit and although his talent and mainstream potential is undeniable, this is the first record I’ve heard from him that is a bonafide hit-in-waiting. So if Def Jam doesn’t give this song the proper push it deserves it will be (imho) a f*ckin travesty.

Grab the single off the “Too Big To Fail” mixtape available @ http://soundcloud.com/alpine_music/sets/august-rigo-too-big-to-fail

www.augustrigo.com

Previously: NEW MUSIC: August Rigo – Confirmation

Previously: VIDEO: August Rigo (EPK)