NEW VIDEO: HypeBeast presents “Unrehearsed w/ Keys N Krates” (Directed by Sid Singh and Nithya Thayaal)
Directed by Sid Singh and Nithya Thayaal.
Congrats to Keys N Krates who just got signed to Dim Mak Records with a new EP dropping soon.
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Having witnessed the recent unfolding of the “All Originals Represent” campaign, Hypebeast aligns with dance party curators Keys N Krates for a piece we aptly dubbed Unrehearsed. Comprised of Adam Tune on drums, David Matisse on keys and Jr. Flo on the ones-and-twos, the Toronto-based tripartite formed in 2008 out of a desire to do something different through fusing electronic remixing and live dance parties. In creating an experience unlike so many, the electro-collective started by locking themselves in a rehearsal room for six months to create and finesse their unique sound and identity. Having now traveled the world rocking with all ethnicities, the struggle returns in the form of maintaining that originality for their loyal fans and unfamiliar listeners. Forever in search of a certain “oneness” with the crowd, a Keys N Krates’ party is something that can only be truly experienced in person. In the meantime however, enjoy this video treatment as Filmmakers Sid Singh and Nithya Thayaal follow the three musicians as they prepare for and perform at a live showing.
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Previously: NEW MUSIC: Keys N Krates “NOWIMGUNNACHANGE”