Kinda on the fence about posting this one. Firstly, I’m definitely a big fan of the lead singer, Saidah Conrad. She’s killed the hooks of every song/video they’ve put out so far. Speaking of which though, after those past few joints, which were super poppy and fun, this one kinda came out of left-field to me. Especially since I don’t know if the MCs are convincing in this lane. Too sexy, too soon perhaps??? Lol. Dunno.
Anyways…posting it up for you to make your own conclusions.
Produced by Muneshine & El. Train
Video Directed by Aaron A
Video Produced by The Field
Styled by Donovan Whyte
Makeup by Natalia Zurawksa
Canadian renegade pop trio Ain’t No Love release their brand new track ‘Pussy Down’ as the first single from their forthcoming EP, ‘Plummet,’ via Warner Canada on the November 12th.
Ain’t No Love are made up of rappers Roland “1990” Broere and Eli “Beanz” McBean alongside the hypnotic singer Saidah Conrad. The group’s music blends hip hop, electronic beats and r’n’b vocals to create a unique mix that was born in the clubs and on the streets of Montreal.
The group’s notoriously high energy live show have won them fans around the world and have caught the eye of so many reputable members of the industry – resulting in them being invited to share the stage with Zeds Dead, Iggy Azalea, Steve Aoki, Redman and Calvin Harris. They’ve also played industry showcases like SXSW and been featured on MTV, Billboard and Majestic Casual. The Bridge and Law remix of their track ‘Love Me Lots’ currently has over one million views on YouTube.
‘Pussy Down’ will surely pack dance floors while at the same time perfectly showcasing Ain’t No Love’s ability to mix and switch multiple styles to create something that sounds like no one else.
The accompanying music video for ‘Pussy Down’ features many contradictions, something the group were well aware of: as the band states – “The irony of Saidah singing such a hyper-ised chorus – directed at a female subject – was not done unintentionally.” The director, Aaron A, paired this image of female power alongside the male group members and sultry female extras in a surreal black void. In Aaron’s words, this was an attempt to place the “juxtaposition on a pedestal.”
Singer Saidah explains how the video’s subverted imagery seeks to change the idea of hip-hop and r’n’b music videos which have stuck to the same formula for many years – “’Pussy Down’ toys with the concept of power through ity. In today’s world there’s a sort of expectation for male and female roles and by directing the hook at a woman, we’re trying to flip this idea [of expectations] on its head.”
Expect many more surprises from Ain’t No Love in 2015.
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